10 Marketing Strategies Every Black Business Owner Needs To Know

Essence Magazine:

Getty Images By Celeste Polanco ·August 19, 2021August 17, 2021

2020 was undoubtedly the year of fallen businesses. In fact, In April of 2020, about 41% of Black-owned businesses were forced to close down due to the pandemic. The massive shutdown of Black-owned companies has had a significant impact on the community, with about 11.4 African Americans filing for unemployment in 2020. 

However, there may be a comeback in 2021. 

There has been a slight

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