Essence Magazine:
Tennis champion, Serena Williams, enters her next chapter with a new lifestyle brand of performance-care products designed to redefine and ritualize self-care. She has teamed up with two CPG veterans to launch Will Perform, a line of clean, cruelty-free topical pain relief and daily muscle care solutions designed to reimagine recovery – as both a concept and a category. Williams’ co-founders are Hank Mercier, a seasoned CPG executive and
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