The Obamas Just Landed A Huge Deal For Their Production Company

Essence Magazine:

By Jasmine Browley ·Updated April 27, 2023

The Obamas’ post-White House second act is gearing up to be huge one.

According to a report by The Hollywood Reporter, leading podcast firm Acast will lead ad sales and distribution for Higher Ground’s portfolio of podcasts, the production company the Obamas’ founded in May 2018.

Acast will help amplify Higher Ground shows including The Big Hit Show with Alex Pappademas, Renegades: Born

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