Essence Magazine:
By Kerane Marcellus ·Updated December 8, 2023
Celebrities including director Ava DuVernary and rapper Kendrick Lamar have been rocking Black-owned brands on the red carpet and on world stages. When a celebrity puts on a Black-owned brand it changes so much for the brand. More stylist pulls for editorials could happen, and more purchasing from consumers could happen—that’s why a celebrity choosing to support a Black-owned brand is refreshing. DuVernay
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