NBA Phenom Giannis Antetokounmpo Is Venturing Into Brand Marketing With New Company, Improbable Media

Essence Magazine:

By Jasmine Browley ·Updated December 20, 2023

NBA phenom Giannis Antetokounmpo is venturing off in a new direction.

The Milwaukee Bucks forward is reportedly co-founding a new media company alongside former NBA player Jay Williams according to .

The firm, called Improbable Media, will aim to develop commercial and creative projects across various verticals.

“We’re establishing a state-of-the-art content studio that not only generates revenue but also nurtures passion-driven communities

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