Essence Magazine:
By Kerane Marcellus ·Updated March 26, 2024
Coach has announced Boston Celtics power forward Jayson Tatum as its latest brand ambassador. In the brand’s Spring 2024 campaign starring Tatum, he’s seen wearing standout accessories such as watches and sunglasses, pieces he’d wear for a stylish tunnel look. The campaign highlights Coach’s “Courage to be Real” mission that Tatum embodies by exploring all sides of himself and inspiring others to do so too.
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