Essence Magazine:
By Ebony Flake ·Updated April 16, 2024
Without the attention of consumers, corporations cease to exist, so every dollar spent luring customers is one well spent. In the past, corporate marketing was easy enough—a memorable catchphrase, celebrity endorsement, or a Super Bowl spot for the ultimate win—but, as television viewership declined and customer attention diluted across multiple social platforms, the target for advertisers began to shift. In today’s era, social media is
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