The Beauty Brands Giving Back To LA Wildfire Victims

Essence Magazine:

By India Espy-Jones ·Updated January 15, 2025

Last week, an ongoing series of the most destructive wildfires in California history spread across Los Angeles. The fires have burned through the Palisades, Eaton, and even the historic Black community, Altadena. And, while beauty brands are pausing business as usual—closing stores, offices, and warehouses—their efforts shift to giving donations to the victims affected by the disaster instead. 

From esthetician-founded brands like Shani Darden Skincare to

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