How Black-Owned Haircare Brand CurlMix Survived The Brink Of Closure After Its Community Placed 20,000 Orders

Essence Magazine:

By Andrea Bossi ·Updated January 7, 2026 Getting your Trinity Audio player ready…

Kim Lewis celebrated 10 years of her brand CurlMix in October, which is a major milestone for any business, but especially one in a highly competitive industry like haircare. But just months later, she came online with a plea.

“CurlMix may have to close on December 31,” she said in a going-out-of-business campaign video shared on November 1, revealing

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