Uterus-Shaped Breakfast Cereal “Period Crunch” Launches To Normalize Menstruation

Essence Magazine:

By Safire R. Sostre ·Updated June 1, 2022

In an effort to combat stigma around periods and ignite conversations around menstrual health, wellness brand Intimina has launched Period Crunch, a uterus-shaped breakfast cereal. 

The launch was inspired by a study from the wellness brand, which showed that close to 50 percent of people are too embarrassed to talk about their period, while approximately 77 percent have never mentioned their period

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