‘We Needed Something Different’—Nicole Ari Parker On Launching ‘Gymwrap’ And How It’s Changing Black Women’s Relationship With Fitness

Essence Magazine:

By Jasmine Browley ·Updated June 4, 2022

A 2013 study found that 40 percent of Black women don’t exercise because of their hair — and those that do, find themselves altering the rigor of their fitness routine to protect their ‘do. Simply put, societal expectations of “acceptable hair”is costly, time-consuming and sometimes even too painful to not preserve for long periods of time for many Black women. Thus, a new haistyle

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