A Collective Of Black Businesswomen Organized A Nationwide Theatre Buyout For Little Mermaid Opening Weekend

Essence Magazine:

By Jasmine Browley ·Updated June 1, 2023

The live-action adaptation of The Little Mermaid opened this weekend to huge success, and it’s in part to organizations like #WinWithBlackWomen (WWBW), who rallied to buyout more than 100 theaters across the nation.

WWBW is a collective of Black women leaders in business and civil service work across the country that was formed in 2020 in an effort to speak out against racism

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