ADCOLOR Opens Nominations For 16th Annual ADCOLOR Awards

Essence Magazine:

By Jasmine Browley ·Updated March 29, 2022

82.6% of those working in the advertising industry are white. 

As you can imagine, this is problematic since we have a predilection to produce content that reflects our known worlds. Ads shape consumer desires and subsequent spending behaviors, but major demographics are left out, intentionally or unintentionally, because they’re underrepresented at the decision making level. 

For years, ADCOLOR has been working to change this. 

The premier organization

This post first appeared in Essence Magazine. Read the original article.