Essence Magazine:
By Jasmine Browley ·Updated September 29, 2023
Black women can spend up to 4x more on haircare than women in other racial groups, with the average cost coming out to about 18% of their yearly income on products and upkeep alone.
African Pride recognizes this, and has stepped in to alleviate that heavy strain on cash-strapped college students.
The legacy haircare brand recently announced the return of its partnership
This post first appeared in Essence Magazine. Read the original article.