Allen Iverson To Launch His Own Cannabis Strain With Viola Brands, The Largest Black-Owned Cannabis Company

Essence Magazine:

By Jasmine Browley ·Updated August 30, 2023

Allen Iverson is looking to make some power moves in the cannabis space.

The NBA legend is reportedly launching his own strain of cannabis per the The Philadelphia Inquirer, named “Iverson ’01.” It comes by way of a partnership with Viola Brands, “the largest Black-owned cannabis brand producing premium products since 2011,” according to its website.

It will be sold at RISE medical marijuana dispensaries through

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