Essence Magazine:
By Cierra Black ·Updated September 17, 2023
As Tia Mowry said during the Defining Beauty 4U panel at Beautycon yesterday, “it’s about damn time” for hair brands to embrace and properly nourish diverse hair textures. The conversation between Mowry and Walmart’s VP of Retail Marketing, Maya Bowie, focused on Mowry’s new hair care line, 4U by Tia and the importance of health-first approaches to beauty.
The dialogue opened up