Essence Magazine:
By Jasmine Browley ·Updated December 1, 2023
Black Friday shopping was alive and well this year.
E-commerce spending increased 7.5% from 2022, reaching $9.8 billion in the U.S., per an Adobe Analytics report.
“We’ve seen a very strategic consumer emerge over the past year where they’re really trying to take advantage of these marquee days, so that they can maximize on discounts,” said Vivek Pandya, a lead analyst at Adobe Digital
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