Essence Magazine:
By Jasmine Browley ·Updated April 27, 2024
Mented Cosmetics has just reached a major milestone.
The beloved beauty has reportedly been acquired by West Lane Capital Partners, an LA-based private equity firm, for an undisclosed amount.
The move means Mented will join portfolio company Blooming Brands, which includes beauty brands Blossom, By Blossom and Blue Cross Nail Care.
“They have extensive knowledge of the beauty industry,” said KJ Miller, co-founder of Mented. “Beyond that, I
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