Byron Allen’s AMG Secures 10-Year Broadcast Deal For HBCU Sports Streaming Platform

Essence Magazine:

By Jasmine Browley ·Updated September 13, 2023

Fans of HBCU sports have a reason to celebrate—and so does habitual deal-closer Byron Allen.

The billionaire media mogul’s company, Allen Media Group (AMG) recently announced its free-streaming digital platform, HBCU GO — has secured a 10-year media rights partnership with the Central Intercollegiate Athletic Conference (CIAA). According to a news release share with ESSENCE, this means the platform will be able to provide coverage via cable, linear, streaming, broadcast, VOD, and

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