The New York Times – Fashion & Style:
A state-of-the-art “Endurance Suit” can enhance marathon performance and stave off the effects of fatigue — if only Adidas can convince its top athletes to wear it.
Category: adidas AG
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How Running Shoes Have Evolved, From Ancient Greece to a Record-Breaking Marathon Time
The New York Times – Fashion & Style:
The race to near-weightlessness has been a driving force of innovation in running sneakers and helped lead to records shattering at the London Marathon.
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Inside Kanye West’s Fraught Relationship With Adidas: 7 Takeaways
The New York Times – Music:
The runaway success of the Yeezy collaboration between Kanye West and Adidas came at a price as the company tolerated misconduct by him for nearly a decade.
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Kanye West and Adidas: How Misconduct Broke a Lucrative Partnership
The New York Times – Music:
Before Adidas broke with Kanye West last fall over antisemitic public remarks, it had tolerated years of his abusive conduct behind the scenes.
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A National Treasure on the Rise, Then Hit With a Doping Allegation
The New York Times – Sports:
A star Olympic runner from Australia was suspended over a positive drug test of a kind that critics have called alarmingly open to human error.
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Adidas Tumbles as Losses From Its Kanye West Venture Pile Up
The New York Times – Fashion & Style:
Shares in the German sportswear brand fell sharply on Friday as the company grapples with a mountain of unsold Yeezy merchandise.
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How Thom Browne Beat Adidas in Court
The New York Times – Fashion & Style:
Could a trademark lawsuit over stripes change how we think about athletic wear?
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Who Made Your World Cup Jersey?
The New York Times – Fashion & Style:
Garment workers in Myanmar earn less than $3 a day to produce soccer apparel for Adidas. Some say they were fired after asking factory owners for a raise.