Audemars Piguet Group

Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores

The New York Times – Fashion & Style:

The pocket watches, a collaboration with the luxury timepiece maker Audemars Piguet, drew crowds to stores and malls around the world.

The New York Times – Fashion & Style:

For some watch fans, the Royal Pop was a royal letdown.

The New York Times – Fashion & Style:

Watchmakers are investing in new manufacturing sites to signal expertise and court clients.

The New York Times – Fashion & Style:

Until she took charge at Audemars Piguet last year, Ilaria Resta had spent her career in fragrance and beauty.

The New York Times – Fashion & Style:

After hours, employees of some of the best-known brands in the Vallée de Joux gather at local bars and restaurants, where everyone feels like family.

The New York Times – Fashion & Style:

A selective, subjective guide to collecting feminine timepieces.

The New York Times – Fashion & Style:

Several blue-chip watch brands are teaming up with female fashion designers to appeal to women.

The New York Times – Fashion & Style:

As Breitling takes over Universal Genève, it reveals its strategy for making the brand successful again.

The New York Times – Fashion & Style:

Fans say the devices provide benefits, including help with lubrication, but detractors say overuse can cause damage.