Breitling SA

The Essential Women’s Watches

The New York Times – Fashion & Style:

A selective, subjective guide to collecting feminine timepieces.

The New York Times – Fashion & Style:

Several blue-chip watch brands are teaming up with female fashion designers to appeal to women.

The New York Times – Fashion & Style:

As Breitling takes over Universal Genève, it reveals its strategy for making the brand successful again.

The New York Times – Fashion & Style:

The industry’s response to calls for change has been complex, but the debut of these watches over the last 50 years provides some insight.

The New York Times – Fashion & Style:

Breitling’s sustainability director says ‘data dumps’ don’t help the public understand environmental efforts.

The New York Times – Fashion & Style:

Brands have taken their names from people, places and unusual things.

The New York Times – Fashion & Style:

Online sales continue to be a focus, but brands are having a hard time finding enough days for all their ribbon cuttings.

The New York Times – Fashion & Style:

Brands seem determined to make the most of the bounce in luxury spending that they have anticipated since Beijing ended its zero-Covid policy.

The New York Times – T Magazine:

Each timepiece is named after the brand’s patriarchs, spanning three generations of craftsmen.