The New York Times – Fashion & Style:
Gwyneth Paltrow’s healthy-eating enterprise is just one of several recent Los Angeles exports to a rival city with its own ideas about what’s good.
Category: Health Foods
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How Simply Wholesome Raised a Generation of Angelenos
The New York Times – T Magazine:
Before everyone in town was queuing for smoothies, Simply Wholesome was juicing wheatgrass — and fostering community — in the city’s View Park-Windsor Hills.
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How We’ll Eat in 2026: Food Forecasters Predict More Caution and More Crunch
The New York Times – Fashion & Style:
Food forecasters see a year of quieter tastes: little bursts of pleasure, less-jangling restaurants and healthy foods worthy of the ideal Grandma.
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Athletic Greens Becomes a Household Name
The New York Times – Fashion & Style:
In the oversaturated world of wellness, the company has forced itself to the front with prolific podcast ads and a network of influencers.