Parmigiani Fleurier SA

What’s in a (Watch) Name?

The New York Times – Fashion & Style:

Brands have taken their names from people, places and unusual things.

The New York Times – Fashion & Style:

The industry term for such fanciful timepieces is form watches, and their origin story stretches back at least 500 years.

The New York Times – Fashion & Style:

Religion, politics, war and, in particular, the position of the sun and the moon can figure into the design of these complex timekeepers.

The New York Times – Fashion & Style:

Organizers say the event’s focus on watch lovers, and their ability to connect directly with watch creators, will continue to attract visitors.

The New York Times – Fashion & Style:

Brands seem determined to make the most of the bounce in luxury spending that they have anticipated since Beijing ended its zero-Covid policy.

The New York Times – T Magazine:

Rosy shades ranging from bright crimson to deep burgundy add a spirited touch to classic timepieces.