The New York Times – Fashion & Style:
Match Week videos, in which early-career doctors film themselves receiving their residency assignments, scratch a very real parasocial itch.
Category: TikTok (ByteDance)
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Why Is ‘Iris’ by the Goo Goo Dolls Still Everywhere?
The New York Times – Music:
A TikTok trend steeped in 1990s nostalgia has given the band’s signature anthemic ballad new life, and a new audience.
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Felt Cute, Until They Gave Their Husbands the Phone
The New York Times – Fashion & Style:
Perfect lighting and backdrops do not guarantee a great photo, as one social media trend highlights. Even professionals are not immune.
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The Charm of TikTok’s ‘Mystery Scoops’
The New York Times – Fashion & Style:
Shop owners selling boxes of merchandise that correspond to spoonfuls of trinkets on TikTok are feeding our appetite for nostalgia, A.S.M.R. and dopamine — for $50 a pop.
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The ‘Staples Baddie’ Makes Office Supplies Seem Whimsical
The New York Times – Fashion & Style:
Kaeden Rowland’s videos that find whimsy in ballpoint pens and toner are traveling widely.
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The Soundtrack of the Doomscroll Generation? It’s Phonk.
The New York Times – Music:
YouTube Shorts and TikToks are often set to electronic dance music with rap roots that’s become the unconscious hum of vertical video while making its creators rich.
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Why Are People ‘Becoming Chinese’ on Social Media?
The New York Times – Fashion & Style:
Think of the meme as an absurdist joke, a wellness goal or an ironic expression of protest — or all of the above. Your ethnicity is beside the point.
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Broadway’s Great Imitators, Now on TikTok
The New York Times – Music:
TikTok is the new home for musical theater fans who want to put themselves in the action. Viral re-enactments of four big numbers show why.
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The First Meme of 2026 Is About Not Explaining Yourself. And Buttons.
The New York Times – Fashion & Style:
A TikTok user’s esoteric comment created a confusing viral moment.