Data Shows More Consumers Across All Ethnicities Are Buying Beauty Products Created By Black Founders

Essence Magazine:

Beautiful young woman holding beauty products and smiling while making social media video By Jasmine Browley ·Updated March 11, 2024

Black founders are making their mark in the beauty industry.

Consumer spending on new beauty and wellness products created by Black entrepreneurs hit $142M, a marked increase according to the 2024 Economic Advancement Report by BrainTrust Founders Studio.

“The robust U.S. beauty and wellness industry grew again as overall venture funding to Black

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