‘Don’t Be That Brand’: Creator of #OscarsSoWhite Joins Forces With Cultural Heavy Hitters To Advise Brands Against Juneteenth Missteps

Essence Magazine:

By Jasmine Browley ·Updated June 17, 2022

It happened with Starbucks. And Pepsi. Then H&M. And most recently Walmart.

All of these huge brands faced significant backlash for ‘tone-deaf’ campaigns that were supposed to make Black people feel included, but ultimately wound up offending many of us.

Gauge, a Black-owned tech company that advises big names likeSnapchat, Sephora, P&G, and others recently convened a roundtable of experts to speak on

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