Here’s How This Celebrated Milwaukee Entrepreneur Partnered With Adidas To Empower The Local Community

Essence Magazine:

Pitch Blend By Rayna Reid Rayford ·Updated April 19, 2024

Milwaukee native Eric “Shake” James has partnered with Adidas to give back to his community in celebration of this year’s 414 Day.

The area code for Milwaukee is 414, and out of this was born “Milwaukee Day.” Since 2012, every April 14, this day is celebrated as one for community members to uplift what “makes the city such a rewarding place to call

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