How Designer Tobey McIntosh Is Bringing Crenshaw To The World With Sprite

Essence Magazine:

Courtesy of Sprite By Mecca Pryor ·Updated April 23, 2026 Getting your Trinity Audio player ready…

Sprite recently tapped 23-year-old Crenshaw Skate Club designer Tobey McIntosh for their latest campaign, “It’s That Fresh.” In it, McIntosh’s designs, like a Sprite varsity jacket, are featured as part of a larger fashion and cultural world the brand is building.

McIntosh’s role in the campaign goes beyond design credits. As part of Sprite’s new

This post first appeared in Essence Magazine. Read the original article.