How Three Black Women Raised $200K And Built A Sold-Out Non-Alcoholic Beverage Brand In Just Months

Essence Magazine:

Updated October 24, 2025 Getting your Trinity Audio player ready…

At some point in the last few years, the conversation around alcohol shifted. 

I’m not exactly sure when it happened, but quitting is no longer just for the friend who “had a problem” anymore. In fact, it’s almost more socially acceptable to not be drinking because of the equal shifts we’ve seen in health and wellness. Everyone is either training for a marathon, preparing

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