Hyatt Becomes One of The First Hotel Brands to Announce NIL Deal Via Partnership With TSU Football Star Jalin Hyatt

Essence Magazine:

By Jasmine Browley· Updated December 15, 2022

Name, image and likeness (NIL) brand deals are taking the world by storm, and Hyatt is one of the first hotel brands to lean into it alongside a burgeoning football star.

In a news release shared with ESSENCE, it was recently announced that Hyatt entered into a new NIL agreement with University of Tennessee football star Jalin Hyatt. The wide receiver recently made

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