Essence Magazine:
By Jasmine Browley ·Updated August 17, 2022
Ja Rule has made a career of creating music the world wanted to hear. Now, he’s spearheading a new project aimed at changing how we view what we love to see.
The hip-hop entrepreneur and his business partner, Herb Rice co-founded The Painted House and its first NFT art collection Black is Beautiful, which began minting on July 14. Black is Beautiful
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