Justina McKee Was Tired of Fashion Being Aspirational But Not Attainable. So She Built Matte Collection.

Essence Magazine:

By Kimberly Wilson ·Updated February 19, 2026 Getting your Trinity Audio player ready…

Long before the America’s Next Top Model documentary that just dropped on Netflix, we’ve known that the fashion industry sold women on aspiration and delivered exclusion. 

As women, many of us have likely shared similar experiences. We buy the clothes because they look incredible on the hanger or in the photos that are being modeled online and then you

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