Essence Magazine:
By Shelby Stewart ·Updated September 9, 2025 Getting your Trinity Audio player ready…
Keith Lee is not a chef, not a restaurant owner, not even a critic in the traditional sense. But when he posts a review, the effect is seismic. A single TikTok can send hundreds of people to a small business’s door,decoding=”async” src=”https://www.essence.com/wp-content/uploads/2025/09/Tacotlan-_1-scaled.jpg” alt=”Keith Lee’s Next Review: The Cost Of Success” width=”400″ height=”266″ />Tacotlan Copilot Demo
That’s the tension
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