Essence Magazine:
By Jasmine Browley ·Updated June 12, 2023
A new brand is aiming to take the guesswork out of textured haircare with the help of advanced technology.
OurX, a data-tech platform focused on providing personalized care for the underserved textured hair consumer. Ceci Kurzman, formerly of Warner Brothers and Revlon launched OurX after noticing disinvestment of market research on textured hair.
“Presently, hair care remains segregated in the beauty
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