Essence Magazine:
By Larry Stansbury ·Updated February 13, 2026
This metaphor is brought to life by the notes of the fragrance: grapefruit, rhubarb, oud, iris, and vanilla wood for warmth and depth. “We wanted people to think differently when they think floral,” Arps explains. “This isn’t a church-auntie rose. It’s playful, shocking, familiar, and unexpected all at once.”
Avant-Garden isn’t just a product; it’s an invitation to experiment, to layer, and to wear fragrance without rules
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