Nice Guys Finish First—New Orleans Restaurateur Larry Morrow Is Proof That Southern Hospitality Is A Winning Business Strategy

Essence Magazine:

By Jasmine Browley ·Updated January 1, 2024

Under the pale crimson glow of a neon sign that reads “I love you to the sun and back,” Larry Morrow poses for photos with a coquettish smile. I can read the pride and affection in his eyes as he simultaneously answers my interview questions while the photographer snaps away, capturing his image as he stands in the physical manifestation of his greatest loves—family,

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