Nielsen Launched A New System To Help Black Talent Get More Quickly Discovered And Tapped In Media Projects

Essence Magazine:

Black woman watching television on sofa By Jasmine Browley ·Updated January 19, 2024

Inclusive media representation changes the way we think, feel and celebrate ourselves. Unfortunately, the battle for this is still an uphill one despite research suggesting entertainment equity can strengthen brand loyalty, increase engagement and drive growth. Fortunately, Nielsen is aiming to raise visibility on diverse talent with an industry-shifting new system.

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