No Bots Over Here: This Founder Is Bringing Community Back To Social Media Via New Ad-Free App ‘W/Friends’

Essence Magazine:

By Jasmine Browley· Updated September 30, 2022

As a 31-year-old millennial, Kyle Hatcher remembers the golden years of social media.

A teen around the time of Instagram’s early rise, he frequently used the platform to digitally commune with his friends and form new bonds with like-minded users. Now, more than a decade later, he says the advertisement-laden application is unrecognizable.In answer, he launched his own.

“So, the idea for W/Friends

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