PATTERN Beauty Expands Their Beloved Palo Santo Aroma Into A Full Collection

Essence Magazine:

courtesy of PATTERN Beauty By India Espy-Jones ·Updated January 25, 2024

Last year, PATTERN Beauty launched a beloved, Palo Santo-scented Leave-In Conditioner. The light woody aroma has notes of citrus and mint, for equal parts relaxation and hydration on wash day. Reminiscent of burning incense, “the Palo Santo scent is one of my absolute favorites,” Founder and Co-CEO Tracee Elliss Ross says in a press release. “When deciding to infuse an additional

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