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  • Sopan Deb

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Social Media Changed How Brands Talk to Us, but Are the Jokes Wearing Thin?

For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like...

Krayzie Bone of Bone Thugs-N-Harmony Is Alive and Hospitalized

“Never take life for granted enjoy it while you have it!” the rapper wrote on social media after surviving what he described as a nine-day...

United States Upended by Germany in World Cup Semifinals

The Americans, perennial favorites but without many top N.B.A. stars, were stopped short of the gold medal game. The team will look much different at...

James Harden Did Not Start the Problems for the Philadelphia 76ers

Discontent is not new for star players, but it has become very public for the Philadelphia 76ers at a moment when their fans are running...

Dwyane Wade Talks Hall of Fame Induction and a Political Hopes

Wade, the former Miami Heat guard, will cap his basketball career with a Hall of Fame induction this weekend. Some are hoping his next phase...

Orlando Magic’s Political Donation Is ‘Alarming,’ Players’ Union Says

The team donated $50,000 to a super PAC supportive of Gov. Ron DeSantis of Florida. The union said that does not mean Magic players support...

The N.B.A. and Its Owners Fight for Change. But Not Necessarily the Same Change.

The league embraces progressive causes supported by players. But some team owners pull in the opposite direction, as apparent in the Orlando Magic’s donation to...

Why Basketball Is So Popular Off Broadway

Basketball is central to the plot in new shows, including “Flex” and “The Half-God of Rainfall.”

Inside the NBA’s Version of Comic-Con

Promoted as a celebration of the league’s cultural relevance, the convention also highlighted the N.B.A.’s business ambitions.

Chris Paul Headed to Warriors as Wizards Trade for Jordan Poole

Paul, who has spent the past three seasons in Phoenix, is expected to be traded to Washington and then to Golden State.