Essence Magazine:
By Jasmine Browley ·Updated June 19, 2023
A new report from Nielsen and media company ‘Group Black’ confirmed what we’ve always known: Black creators drive popular culture.
The Black Creator Impact Report analyzed insights comparing Black creator reach and influence to their non-black counterparts, across various social media platforms including Instagram, Tiktok, Youtube and Twitter. The result? Black creators outperformed all other groups in terms of follower growth, follower interaction
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