Shaq’s New Fragrance Brings Accessible Luxury To JCPenney Beauty

Essence Magazine:

By Kimberly Wilson ·Updated September 4, 2025 Getting your Trinity Audio player ready…

Shaquille O’Neal has dominated basketball courts, conquered television screens, and built an empire that spans everything from restaurants to real estate. At this point, the man could probably sell water to a well (because truthfully, if he’s selling it, I’m probably buying it too).

Now, he’s adding something unexpected to his empire: a signature fragrance. Simply called Shaquille O’Neal,

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