So Much Power: Business Lessons Learned From Ye’s Remarkable Donda Rollout

Essence Magazine:

Credit: Kanye West By Jasmine Browley ·August 27, 2021 Published · August 27, 2021 Updated

Thursday night in Chicago, Kanye West culminated a reported multimillion-dollar earning run towards an album that hasn’t even been released yet. 

The remarkable feat is the first of its kind for artists of his ilk: launching an album listening tour of sorts performing songs that no one has heard before, yet managing to attract excited ticket-holders in large venues to the

This post first appeared in Essence Magazine. Read the original article.