‘Sole Searching’: Jasmine Jordan Aims To ‘Keep These Younger Generations Connected’ To The Jordan Brand

Essence Magazine:

By D'Shonda Brown ·Updated March 2, 2022

‘Sole Searching’ is a series that highlights Black women in the sneaker community, how their passion for footwear began, their thoughts on Black women in sneaker culture, and how they’re leaving their legacy in the sneaker world.

Everybody has a go-to sneaker that they can’t live without. Maybe it’s the WNBA. Jasmine’s primary goal for the Jordan Brand is to not only promote inclusion, diversity, and

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