Essence Magazine:
By Jasmine Browley· Updated December 30, 2022
Lots of children opened their new toys this Christmas. But they weren’t the only ones enjoying playful pleasures: adults are as well.
A group of consumers known as “kidults” by toy industry insiders—has driven US toy sales boom by 37% over two years, to $28.6 billion in 2021, per data fromNPD Group as reported by Bloomberg. A 2021 survey last year found that
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