Essence Magazine:
By Jasmine Browley ·Updated February 9, 2024
The 2024 Super Bowl is one of the most watched events in America, but viewers aren’t just tapped in for the football plays. Splashy commercials advertising everything from insurance to soft drinks compete for our attention, and our dollars. Turns out, they’re working.
A recent Ally survey underscores that companies are expecting a huge ROI this from ads, which is great for them, but not
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