The Business of Blooming: This Woman Shares How Her Floral Brand Saved Her Life, Then Became A Fave Among Celebrities

Essence Magazine:

By Jasmine Browley· Updated September 5, 2022

“Do you like flowers?” Erica Dias asks me at the start of our phone interview.

This catches me off-guard, as I’m used to posing the questions—but I took a beat, leaned back in my computer chair, and smiled as an honest answer popped into my head. “Yes. They remind me of sunshine.”

That right there, is why Helen Florals is so important.

Dias

This post first appeared in Essence Magazine. Read the original article.