The Retail Roadmap: How Black Beauty Founders Are Getting Their Products On Ulta Shelves

Essence Magazine:

A Certified Financial Planner compares the cost and long-term investment potential By Kimberly Wilson ·Updated November 6, 2025 Getting your Trinity Audio player ready…

You’ve got the product. You’ve got the social media virality. Your direct-to-consumer sales prove people want it. But getting into retail? That’s where a lot of Black beauty founders hit a wall. 

Honestly, many don’t even know how to do it at all. And the >MUSE Accelerator

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