The Visionaries Behind JOOLS TV: How Justin And Patrice Brim Are Transforming Children’s Entertainment

Essence Magazine:

By Okla Jones ·Updated January 29, 2025

When Justin and Patrice Brim launched JOOLS TV in 2020, they had a simple yet profound mission: to provide engaging, diverse, and culturally rich content for children, particularly kids of color. Their journey into animation was deeply personal, inspired by their late son, JJ, and driven by the desire to >Trapery Rhymes—a genre that reimagines classic tunes with an urban twist. Their unique storytelling >Michael

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